Spotted this and thought my fellow workshoppers would appreciate it. Can't wait to get my hands on one of these - might even sign up to the kickstarter!
@stupidfish, I like it, especially that it store lengths in it's memory for recall later, rather than the user having to write down lengths, with the odd chance of number transpositions.
I was frustrated that it can only measure up to 10' or 3 Mtrs, then realised that because it uses string instead of the usual curved metal tape, it's not self supporting, so doesn't have any standout (the distance the tape can be extended from it's body & support itself, before it collapses).
I had mega frustration while using my conventional tape measure this morning, that I could go for a Bagel too.
I do not want to measure my waist thankyouverymuch. Nor do I think my friends need to know the width of my refridgerator. But the wheel mode for measuring irregular objects looks ingenious.